Chestnut Inc., an international cosmetics manufacturer offers a wide range of cosmetic products. It offers the same products across all nations. The managers at Chestnut Inc. avoid customizing their products within each of its markets in order to remain efficient. This implies that Chestnut Inc. uses a _____ strategy.
A) multidomestic
B) transnational
C) responsiveness
D) disintermediation
E) global
Correct Answer:
Verified
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