Kramer Inc., an American snack food manufacturing corporation, exports a line of potato chips under the brand name, Chirp. The firm customizes the flavors of its potato chips according to the preferences of customers in each market. For example, in India, Chirp chips are available in pickle flavors with the tangy taste of red chili in order to cater to the needs of local residents of India. The managers at Kramer Inc. emphasize the need to adjust to local preferences within various countries, even though it increases costs. In this example, Kramer Inc. uses a _____ strategy.

Question

Quizplus · Accepted Answer

Kramer Inc. uses a multidomestic strategy, which involves customizing products to fit the local tastes and preferences of different markets, even if it increases costs.