Monster Mini Golf partnered with the rock band KISS to create a niche for itself by custom-designing a frightfully fun course that features animated KISS and monster props lurking in all 18 fairways. This is an example of the:
A) blue ocean strategy.
B) disruptive strategy.
C) concept of fighting brands.
D) foothold strategy.
E) concept of bricolage.
Correct Answer:
Verified
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