An example of strategic ______ is the corporate ownership and management of General Motors brands Chevrolet (entry-level), Buick (mid-level) and Cadillac (upscale) that represent three different price points and markets within the vehicle industry.
A) pricing
B) planning
C) perspective
D) positioning
E) None of the above

Question

Quizplus · Accepted Answer

Strategic positioning involves differentiating products to target different market segments, as seen with GM's distinct brands for various price points and consumer demographics.

An Example of Strategic ______ Is the Corporate Ownership and Management