3M's Cubitron II, Described as "An Industrial Abrasive That Cuts

3M's Cubitron II, described as "an industrial abrasive that cuts faster, lasts longer, sharpens itself, and requires less elbow grease than any other abrasive on the market," is an example of a(n) :

A) imitation of a competitor's product.
B) novel innovation.
C) incremental innovation.
D) innovation created through a cooperative strategy.