Spotnick Enterprises is exploring options for entering into international markets.The key stakeholders have expressed that the primary concern is that Spotnick maintain the maximum amount of control possible in order to protect its proprietary technology.What type of entry would be best for Spotnick?
A) An acquisition
B) Exporting
C) Licensing
D) A greenfield venture

Question

Quizplus · Accepted Answer

A greenfield venture allows Spotnick to establish a new, wholly-owned subsidiary in the foreign market, providing maximum control over operations and protection of proprietary technology.

Spotnick Enterprises Is Exploring Options for Entering into International Markets