A nationwide chain of pet stores wishes to identify the trade-offs that its customers are willing to make between low-cost products such as generic pet foods and differentiated features such as pick-up and delivery of pets for grooming.The best technique for this firm to learn this information would be to use:

Question

Quizplus · Accepted Answer

Information networks can help the firm gather data on customer preferences and trade-offs, allowing them to analyze and understand what features customers value most.

A Nationwide Chain of Pet Stores Wishes to Identify the Trade-Offs