A key purpose of a vision and mission statement is to inform _________ what a firm is, what it seeks to accomplish, and who it seeks to serve.
A) CEOs
B) stakeholders
C) regulators
D) former employees

Question

Quizplus · Accepted Answer

Vision and mission statements are designed to communicate to stakeholders, including employees, customers, investors, and the community, about the firm's identity, goals, and target audience.

A Key Purpose of a Vision and Mission Statement Is