Albert read Gem City's ad in the local newspaper advertising a one-quarter carat diamond ring for $89.Albert rushed to the store to buy the ring,only to be told by the salesperson that the ad was a misprint and the price should have been $289.Albert gave the salesperson $89 plus sales tax and demanded the ring.In this case:
A) the ad is a firm offer by the merchant,and the ring must be sold for $89.
B) the ad is a contract and the store must abide by terms stated in the contract.
C) the store must accept the price stated in the ad,but only if Albert has a copy of the ad with him.
D) Albert is merely making an offer to Gem City to buy the ring for $89 plus sales tax.

Question

Quizplus · Accepted Answer

The ad was a mistake and did not represent a firm offer by the merchant. Albert's payment of $89 plus sales tax could be construed as an offer to buy the ring, but it is not a binding contract until accepted by Gem City.

Albert Read Gem City's Ad in the Local Newspaper Advertising