Proponents of advertising counter the argument that advertising unduly influences people by reminding us that virtually every theory of communication indicates consumers will not take some action solely because of advertising.

Question

Quizplus · Accepted Answer

Most theories of communication suggest that advertising is just one factor among many that can influence consumer behavior. Other factors may include personal values, social and cultural norms, economic constraints, and individual preferences. Therefore, while advertising may have some influence on consumer behavior, it is unlikely to be the sole determinant of it.

Proponents of Advertising Counter the Argument That Advertising Unduly Influences