A manufacturer is ready to launch a new line of bedroom furniture. The company expects the demand for the new pieces to be minimal in the ________ phase of the product life cycle.
A)introduction
B)growth
C)maturity
D)decline
E)saturation

Question

Quizplus · Accepted Answer

In the introduction phase of the product life cycle, demand is typically minimal as the product is new to the market and consumers are just becoming aware of it.

A Manufacturer Is Ready to Launch a New Line of Bedroom