Tesco Inc Is a Large British Supermarket Chain Which Is

Tesco Inc is a large British supermarket chain which is considering entering the Canadian grocery market. The industry is characterized by high- quality service, entrenched competitors, and razor- thin profit margins. Tesco knows that in order to successfully compete it will have to offer a level of service superior to that of existing grocery retailers. It will also have to differentiate its services to a considerable degree in order to distinguish the company in the Canadian consumers' mind. From previous experience in other markets Tesco knows that it will have a maximum of two years to begin making a profit. Otherwise, its investment will be lost. Tesco management notices that Sunday closing legislation is still in effect in the Maritime provinces and, by opening a flagship store in Halifax, wonders whether it can use the Canadian Charter of Rights and Freedoms to contest this measure, perhaps gain publicity, and have an extra day to make money each week. A successful challenge could be the difference between profit and loss. It plans to argue that Sunday closing is discriminatory to its
non- Christian workers, many of whom would prefer to work on Sundays and have other days off for rest and worship. Discuss the chances of its success.