An expert used in an anti- smoking commercial containing fear appeals is perceived as credible by viewers. Using fear appeals in this situation is more effective than if the expert was seen as not credible.

Question

Quizplus · Accepted Answer

Fear appeals are more effective when the source is credible, as credibility enhances the persuasive impact of the message, making viewers more likely to be influenced by the expert's warnings.

An Expert Used in an Anti- Smoking Commercial Containing Fear