When Celebrity Endorser Cybill Shepherd Confessed That She Did Not

When celebrity endorser Cybill Shepherd confessed that she did not eat red meat, even though she had been doing promotions for the beef industry, she was replaced as an endorser. According to balance theory, this endorsement backfired because:

A) the star- product unit relation was questioned
B) Cybill Shepherd herself was found not be popular with the target group
C) beef had been a positively- valued attitude object
D) a sentiment relation was formed
E) consumers believed that eating fish or chicken was better for them than eating beef