The advertiser decided to draw on the emotional reactions of consumers to market a new soft toffee. To do this he focused on intangible attributes of the toffees for packaging, advertising and even the development of a new brand name. This focus was based on the experiential hierarchy of effects.

Question

Quizplus · Accepted Answer

The experiential hierarchy of effects emphasizes emotional responses and intangible attributes, aligning with the advertiser's strategy to evoke consumer emotions.

The Advertiser Decided to Draw on the Emotional Reactions of Consumers