When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:
A) participation
B) homeostasis
C) involvement
D) motivation
E) attribution

Question

Quizplus · Accepted Answer

Involvement refers to the level of interest and personal relevance that a consumer perceives in a product, service, or decision. When consumers are highly involved, they are more likely to pay attention to and process information related to satisfying their needs.

When Consumers Are Intent on Doing What They Can to Satisfy