Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity, a need termed:
A) the need for self- actualization
B) the need for leadership
C) the need for uniqueness
D) the need for advancement
E) the need for variety

Question

Quizplus · Accepted Answer

The advertising theme "as individual as you are" directly appeals to the consumer's desire to express their uniqueness, making the need for uniqueness the most relevant term.

Cachet Perfume Has Used the Advertising Copy Theme of "As