Marketers would have difficulty defining a segment large enough to be profitable if it were to be composed of consumers with a high need for uniqueness.

Name: Marketers would have difficulty defining a segment large enough to be profitable if it were to be composed of consumers with a high need for uniqueness.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Consumers with a high need for uniqueness often have diverse and individualistic preferences, making it challenging to form a large, homogeneous segment that can be targeted profitably.

Marketers Would Have Difficulty Defining a Segment Large Enough to Be