"Laddering" is a research technique in which a framework is developed to link product attributes to general consequences or terminal values.

Name: "Laddering" is a research technique in which a framework is developed to link product attributes to general consequences or terminal values.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Laddering is a qualitative research technique used to understand how product attributes lead to personal values or consequences, often through a series of probing questions.

"Laddering" Is a Research Technique in Which a Framework Is