Recent research shows that a car manufacturer, Gray Motors, is perceived as being "old" by young consumers. To overcome this issue they create a new product line, Flash, and in their advertising materials hide all associations with Gray Motors. This is an example of:

Question

Quizplus · Accepted Answer

Masked branding is when a company creates a new brand identity to distance a product from its existing brand, often to appeal to a different audience or market segment.

Recent Research Shows That a Car Manufacturer, Gray Motors, Is