Heinz is famous for its pickles, barbecue sauce, ketchup, etc. Putting the family brand name on the entire line enables the marketer to take advantage of consumers' existing positive associations with the company name. This strategy is based upon which classical conditioning principle?

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The Answer of Heinz is famous for its pickles, barbecue sauce, ketchup, etc. Putting the family brand name on the entire line enables the marketer to take advantage of consumers' existing positive associations with the company name. This strategy is based upon which classical conditioning principle?

Heinz Is Famous for Its Pickles, Barbecue Sauce, Ketchup, Etc