Gary decided to buy a new cologne to bolster his romantic appeal to Janeen on their first date. He and his buddy checked out selections at the fragrance counter, rejecting those with overly- feminine names and those which had heavy scents like his old aunts used. Drakkar Noir, in a mysterious looking black bottle, seemed to have the image Gary wanted to cultivate-exotic, even a bit enigmatic. He bought it. What is the process called by which Gary reasoned his choices and arrived at a purchase of Drakkar Noir?

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The Answer of Gary decided to buy a new cologne to bolster his romantic appeal to Janeen on their first date. He and his buddy checked out selections at the fragrance counter, rejecting those with overly- feminine names and those which had heavy scents like his old aunts used. Drakkar Noir, in a mysterious looking black bottle, seemed to have the image Gary wanted to cultivate-exotic, even a bit enigmatic. He bought it. What is the process called by which Gary reasoned his choices and arrived at a purchase of Drakkar Noir?

Gary Decided to Buy a New Cologne to Bolster His