Margaret stayed on top of what was happening in the marketplace, but she was not necessarily the first to purchase items when they first came out. Margaret would be classified as a(n) _ _.
A) market analyst
B) market maven
C) innovator
D) lifestyle expert
E) opinion leader
Correct Answer:
Verified
Q1: Colin is part of a brand community
Q2: A marketing manager wanted to identify opinion
Q3: When Carol purchased a set of expensive
Q4: Some reference groups are composed of idealized
Q6: The concept of a brand community is
Q7: Many scientists, such as organic chemists, access
Q8: Jasmine goes to a very large party
Q9: There is a large network of people
Q10: If you were to buy a new
Q11: As members of a virtual community express
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