What is the primary purpose of a point- of- purchase stimuli?
A) to increase the sense of "fun" that customers can experience while shopping
B) to change the atmospherics of a store
C) to strengthen brand associations
D) to put a product into the customers' evoked set
E) to increase the likelihood of impulse buying

Question

Quizplus · Accepted Answer

The primary purpose of point-of-purchase stimuli is to increase the likelihood of impulse buying by attracting customers' attention and encouraging them to make unplanned purchases.

What Is the Primary Purpose of a Point- Of- Purchase