To reduce waste associated with their Downey Fabric Softener, Proctor & Gamble introduced refillable containers. This is an example of:
A) culture jamming
B) green marketing
C) social marketing
D) ethical marketing
E) anticonsumption

Question

Quizplus · Accepted Answer

This is an example of green marketing, which involves promoting products or practices that are environmentally friendly, such as reducing waste through refillable containers.

To Reduce Waste Associated with Their Downey Fabric Softener, Proctor