Jane recently saw an advertisement for a national shampoo that showed a plain woman using the product, then being transformed with a new hairstyle, dressed in elegant clothes, and having the "man of her dreams" appear on her doorstep. This commercial upset Jane and in turn, she got mad at the company. This situation illustrates the potential backlash against marketers when they:
A) create artificial needs
B) do not abide by legislation that makes that kind of imagery illegal
C) promise miracles
D) act as though they are still operating in the "good old days" of marketer space
E) unnecessarily use advertising to sell products

Question

Quizplus · Accepted Answer

The Answer of Jane recently saw an advertisement for a national shampoo that showed a plain woman using the product, then being transformed with a new hairstyle, dressed in elegant clothes, and having the "man of her dreams" appear on her doorstep. This commercial upset Jane and in turn, she got mad at the company. This situation illustrates the potential backlash against marketers when they:
A) create artificial needs
B) do not abide by legislation that makes that kind of imagery illegal
C) promise miracles
D) act as though they are still operating in the "good old days" of marketer space
E) unnecessarily use advertising to sell products

Jane Recently Saw an Advertisement for a National Shampoo That