After World War II, Sears thought consumers would spend, whereas Montgomery Ward thought consumers would save. This is an example of:
A)the influence of cognitive structure.
B)the influence of group decision- making.
C)the influence of affective behavior.
D)the effect of historical forces.

Question

Quizplus · Accepted Answer

The influence of cognitive structure refers to the way that our beliefs and attitudes influence our behavior. In this case, Sears and Montgomery Ward had different beliefs about how consumers would behave after World War II, and these beliefs led them to make different decisions about how to market their products.

After World War II, Sears Thought Consumers Would Spend, Whereas