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Sam Is a Manager of a Fast- Food Restaurant That

Question 21

Multiple Choice

Sam is a manager of a fast- food restaurant that serves only hamburgers and french fries. He fails to realize changes in the environment, such as a trend toward health consciousness. He continues to limit his menu to greasy burgers and states that customers will return when the weather gets better. Which cognitive bias does Sam have?


A) Projection
B) Frequency
C) Representativeness
D) Cognitive dissonance

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