The Premier of Ontario, as of this writing, is a man named Ernie Eves. To capitalize on his notoriety, a hardware company in London, Ontario begins marketing "Eunie's Eavestroughs - Premier Quality". Mr. Eves is not amused. What can he do about this?
A)Nothing. Such is the price of fame.
B)Nothing. The public would not be likely to think that he has endorsed the product.
C)He may obtain an injunction to prevent the company from using his name.
D)Nothing. This is an issue of trade mark law, and Mr. Eves has not registered his name as a trade mark.
E)Nothing. There is nothing offensive about being associated with a hardware product.

Question

Quizplus · Accepted Answer

Mr. Eves can argue that the use of his name without permission constitutes a misappropriation of his personality or an infringement of his right to publicity, potentially misleading the public into thinking he endorses the product.

The Premier of Ontario, as of This Writing, Is a Man