Which of the following would a market penetration strategy not involve?
A) Efficiency gains and cost reductions
B) Improved service or quality to improve the reputation of the organisation and differentiate it
C) Improving existing core competencies or building new ones.
D) Existing core competencies
E) Exporting to increase sales

Question

Quizplus · Accepted Answer

A market penetration strategy focuses on increasing sales of existing products in existing markets, which does not typically involve exporting, as exporting is related to entering new markets.

Which of the Following Would a Market Penetration Strategy Not