When the law office of Dewey, Cheatham and Howe received the case of legal paper it had ordered from an Internet office supply retailer, the office manager was dismayed to find the paper was pink even though it was marked white. The office manager packed the paper back up and sent it back to the retailer who in turn sent it back to the vendor. This is an example of:
A) reverse logistics
B) demarketing
C) backwards handling
D) resourcing
E) backwards distribution

Question

Quizplus · Accepted Answer

Reverse logistics refers to the process of moving goods from their final destination back to the manufacturer or supplier for return, repair, or recycling. In this scenario, the paper was returned to the retailer and then to the vendor, which is an example of reverse logistics.

When the Law Office of Dewey, Cheatham and Howe Received