Bianca starts college in the fall and her parents want to buy her a computer as a graduation gift. She has researched the different brands of computers, and knows the price differences for the components she desires in her new PC. Being price-sensitive, she is aware of an inexpensive Korean-made computer, but she worries it may be of
Lower quality. Bianca is dealing with:

Question

Quizplus · Accepted Answer

Bianca is concerned about the quality of the Korean-made computer, which relates to the country-of-origin effect, where consumers' perceptions of a product are influenced by the country where it is made.

Bianca Starts College in the Fall and Her Parents Want