Prior Snowboards located in Whistler, B.C. manufactures many of the snowboards it sells in its retail outlet at its own factory in Canada. Prior Snowboards is practicing:
A) demographic marketing
B) wholesaling
C) product-related marketing
D) vertical integration
E) globalization

Question

Quizplus · Accepted Answer

Vertical integration occurs when a company controls multiple stages of production or distribution within the same industry, such as manufacturing and retailing its own products.

Prior Snowboards Located in Whistler, B