Unilever,the manufacturer of many recognizable brands of consumer products,has announced that it plans to move from a high of marketing 1,600 different products to 400 products so it can concentrate on increasing its efficiency.This is an example of a .

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Unilever's decision to reduce the number of products from 1,600 to 400 to focus on efficiency is an example of product line contraction, which involves reducing the number of products in a product line.

Unilever,the Manufacturer of Many Recognizable Brands of Consumer Products,has Announced