Procter & Gamble makes Tide,Cheer,Ivory Snow,and Bold detergents as well as PertPlus,Rejoice,and Vidal Sassoon shampoos.Through its use of a separate and unique brand name for each of these products,Procter & Gamble is using a(n) strategy.
A) private- label brand
B) umbrella brand
C) cobranding
D) family brand
E) individual brand
Correct Answer:
Verified
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