Serengeti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt,hike,and bike ride.Its long- term plans include the development of lenses that,in addition to protecting users from UV rays,will also have effective water- sheeting action to reduce lens spotting; this new feature will be valuable to people who fish.Serengeti has determined that fishing is one of the fastest growing sports in the United States.In terms of a SWOT analysis,Serengeti has recognized a market .

Question

Quizplus · Accepted Answer

Serengeti has identified a growing market segment (fishing) that it can target with its new product feature, which represents an opportunity in a SWOT analysis.

Serengeti Makes Lightweight Sunglasses with 100 Percent UV Protection for People