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Columbia Sportswear Makes Nylon Activewear

Question 58

Multiple Choice

Columbia Sportswear makes nylon activewear.Its marketing manager set a goal to increase its sales 12 percent over the next three years through the introduction of a new line of comfortable,lightweight clothing for people who fish.Its marketing manager is engaged in .


A) operational planning
B) strategic implementation
C) strategic planning
D) functional planning
E) tactical implementation

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