is an ongoing process of decision making that guides the firm both in the short term and the long term.
A) Financial planning
B) Business planning
C) Operational planning
D) External adaptation
E) SWOT analysis
Correct Answer:
Verified
Q47: The marketing plan is a type of
Q48: Areas of business within a firm that
Q49: A marketing plan would NOT include .
A)a
Q50: emphasize both new products and new markets
Q51: Edy's is a high- quality brand of
Q53: A _ _ is a document that
Q54: The is the most fundamental part of
Q55: Advertising,sales promotion,public relations and publicity,direct marketing,and personal
Q56: According to the BCG growth- market share
Q57: A _ is a firm's set of
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