Archetype is a Unilever SBU that markets a number of different tea brands around the world.Each brand addresses the taste and emotions of local tea cultures.How would you classify the marketing Archetype does to create specific products for the more than 100 countries in which it is sold?

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Quizplus · Accepted Answer

Archetype's ability to market different tea brands tailored to local tastes and emotions is a strength, as it allows the company to effectively meet diverse consumer preferences and enhance its competitive advantage in various markets.

Archetype Is a Unilever SBU That Markets a Number of Different