Managers using the Boston Consulting Group growth- market share matrix are determining the potential of a firm's existing SBUs to generate cash needed to invest in new businesses.

Question

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The BCG matrix helps managers assess the potential of Strategic Business Units (SBUs) to generate cash, which can be used to invest in new opportunities, by categorizing them into quadrants based on market growth and market share.

Managers Using the Boston Consulting Group Growth- Market Share Matrix