Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries.Fiona wants to reach a selective market of individuals who have recently donated to international charities.Which of the following types of direct marketing is Fiona most likely to use?

Question

Quizplus · Accepted Answer

Direct-mail marketing allows Fiona to target specific individuals who have a history of donating to international charities, making it an effective way to reach her selective market.

Fiona Lambrech Is the Marketing Director of a Charity That