Mariah Goldberg,a marketing manager for a manufacturer of children's toys,is looking for ways to reach potential customers who typically avoid salespeople,catalogs,on- line marketing,and advertisements.Which of the following would be the most economical promotional tool for Mariah to use?

Question

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Public relations is an economical way to reach potential customers by generating positive media coverage and word-of-mouth without direct selling or advertising, which these customers typically avoid.

Mariah Goldberg,a Marketing Manager for a Manufacturer of Children's Toys,is