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Ford Motor Company Developed a Series of Ads on Network

Question 97

Multiple Choice

Ford Motor Company developed a series of ads on network television and cable television,in print ads,on billboards,and also on signs for Ford dealers to post in their showroom windows.In other words,Ford Motor Company developed a(n) .


A) advertising campaign
B) media plan
C) sales promotion
D) media schedule
E) integrated marketing communication campaign

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