The central idea of an ad is expressed in its .
A) media schedule
B) message objective
C) reach
D) media vehicle
E) advertising appeal
Correct Answer:
Verified
Q78: Which of the following is NOT a
Q79: The first task for a media planner
Q80: is the communication function that seeks to
Q81: Which of the following is an example
Q82: Which of the following is NOT an
Q84: are the most common sales promotion.
A)Merchandising allowances
B)Contests
Q85: A downside to is that if used
Q86: The most common way for public relations
Q87: Which of the following is true of
Q88: Lobbying,or building and maintaining relations with legislators
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