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In 2001,the United Methodist Church Budgeted $4 Million for Ads

Question 95

Multiple Choice

In 2001,the United Methodist Church budgeted $4 million for ads to encourage former church members to return to church through the use of gentle persuasion.This ad campaign is an example of _.


A) market fulfillment
B) product improvement
C) idea marketing
D) people marketing
E) place marketing

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