The best example of a basis for differentiation in the hotel market is:
A) A W hotel's boutique hotel design scheme
B) A Colorado ski resort offering chairlifts
C) A Holiday Inn offering shampoo and conditioner amenities in the bathroom
D) A hotel in Florida that has a pool
Correct Answer:
Verified
Q9: An important factor to consider when selecting
Q10: Differentiation:
A) Helps the organization gain a competitive
Q11: A segmentation category that is not included
Q12: Differentiation comes before segmentation.
Q13: An email merge, or a personalized, computer
Q15: Benefit segmentation helps to predict:
A) The customer's
Q16: Market segmentation refers to the_ of an
Q17: The purpose of demand analysis is to:
A)
Q18: Differentiation is most effective when other competitors
Q19: Target marketing is a direct derivative from
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