The most basic assumption of market segmentation is that:
A) The organization would customize the product to the customer
B) Customers have different needs and wants
C) Different markets require one product
D) Customers want certain benefits out of the product
Correct Answer:
Verified
Q15: Benefit segmentation helps to predict:
A) The customer's
Q16: Market segmentation refers to the_ of an
Q17: The purpose of demand analysis is to:
A)
Q18: Differentiation is most effective when other competitors
Q19: Target marketing is a direct derivative from
Q21: Segmenting the market based on age is
Q22: The foundation of any segmentation strategy is
Q23: One of the three strategies for selecting
Q24: A customer with an RFM score of
Q25: A benefit bundle is all of the
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