The purpose of demand analysis is to:
A) Customize the product to a customer's unique needs
B) Project needs, wants and willingness to pay into their current customer base
C) Conduct current market research for the company
D) Project needs, wants and willingness to pay into a potential market
Correct Answer:
Verified
Q12: Differentiation comes before segmentation.
Q13: An email merge, or a personalized, computer
Q14: The best example of a basis for
Q15: Benefit segmentation helps to predict:
A) The customer's
Q16: Market segmentation refers to the_ of an
Q18: Differentiation is most effective when other competitors
Q19: Target marketing is a direct derivative from
Q20: The most basic assumption of market segmentation
Q21: Segmenting the market based on age is
Q22: The foundation of any segmentation strategy is
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