A segmentation category that is not included under "usage segmentation" is:
A) Purpose of purchase
B) Family life cycle
C) Purchase occasion
D) RFM analysis
Correct Answer:
Verified
Q6: A customer's annual income is considered a
Q7: Differentiation helps create customer awareness.
Q8: A market segment is a group of
Q9: An important factor to consider when selecting
Q10: Differentiation:
A) Helps the organization gain a competitive
Q12: Differentiation comes before segmentation.
Q13: An email merge, or a personalized, computer
Q14: The best example of a basis for
Q15: Benefit segmentation helps to predict:
A) The customer's
Q16: Market segmentation refers to the_ of an
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