Which of the following illustrates a cost leadership strategy?
A) Mercedes Benz emphasizes status and quality
B) Enterprise Rent-a-Car targets referrals through car dealerships and insurance agents
C) Charmin toilet paper claims to be the softest on the market
D) K-Mart seeks to offer prices as low as Wal-Mart
E) Target sells upscale brands
Correct Answer:
Verified
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